 
US Market Entry - Overcoming "Marktwiderstand" |
Friday, the 13th of August 2010 |
The BUSC is organizing a workshop on overcoming "Marktwiderstand" and strategies for US Market Entry to be held on September 21, 2010, in cooperation with the Chamber of Commerce Bremen and the WFG Wirtschaftsförderung Bremen GmbH.
Many German businesses expanding to the US market are sooner or later faced with the failure of their enterprise, which is not primarily due to legal or fiscal mistakes (as one might believe), but instead directly attributable to strategic mistakes.
Americans accept a considerable risk in doing business with German companies: By buying German products, they enter into an unwelcome dependency relation with their European business partner, especially with regard to after-sales service, which German businesses commonly do not prioritize as highly as Americans. Furthermore, the relationship is bound to remain fragile because American businesses fear that their European partners will quickly withdraw from the American market when faced with unexpected problems. (According to estimates, roughly 50% of European businesses attempting US market entry eventually withdraw from the market altogether.) Therefore, the main strategic objective must be to address these concerns and reassure American businesses. The basis of any successful business relationship has to be binding commitments, mutual trust and sustainability; which is true for US Americans to an even greater extent than for Europeans.
The goal of this event is to demonstrate the causes for failure in the US market in order to effectively reduce the likelihood of failure for German businesses. The event is also aimed at businesses that may already have experience in the US market, but wish to rethink their strategy while encountering new promising approaches.
The event will be followed by an opportunity to have one-on-one consultations with Mr. Baker.
Dr.-Ing. Marvin L. Baker:
Chief executive of the consultant firm "High Technology Associates" (HTA) in Houston, Texas, Mr. Baker has been advising European business on their entry into the US market for over 25 years, holding over 200 workshops on this subject-matter. Prior to this, he worked at Shell Oil for 20 years, 14 of which as chief executive of three different regional branches.
Dr. Baker will conduct the workshop in English; the projector slides will be in German. Thanks to his very good German skills, it is entirely possible to have discussions in German.
For additional information and to access the registration form, please go here:
Information and
Registration |
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U.S. Day 2010 on November 26, 2010 |
Friday, the 13th of August 2010 |
Discover the United States of America! The 6th annual "U.S. Day" at the World Trade Center Bremen offers much information on living, studying, working and learning in the US! We kindly invite you to visit the many youth exchange organizations and our network partners at their booths and to partake in a diverse and interesting program! Our event is aimed at a broad demographic, but primarily at young people who are thinking about pursuing an exchange year abroad and wish to receive further information about America. (Despite fierce competition, the United States remains the most popular destination for German exchange students).
Additionally, we are planning a consultation hour with the consular staff of the US Embassy in Berlin. Cultural performances as well as informative presentations will make the "U.S. Day" 2010 an interesting and worthwhile event for everyone!
For additional information, please view this brief invitation: US DAY
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